IPD .
Issues in Publication and Design
Sunday, November 14, 2010
Reflection
As a blogger, I have learnt that before I published something, firstly I have to identify my audience, purpose and context in order to communicate effectively. Besides, according to Walsh(2006), readers could choose their own pathway by clicking on the hyperlinks, hence hyperlinks were provided in this page for readers to link to other websites.
Reference :
Walsh, M 2006, 'The textual shift: examining the reading process with print, visual, and multimodal texts,' Australian Journal of Language and Literacy, vol.29, no.1,pp. 24-37.
E-books.
Advantages of e-books:
- save trees as trees are required to manufacture paper
- can certain informatio from the book immediately
- delievered almost instantaneously
- portable
- searchable
(Sasson, n.d.)
The new media ecosystem is a 'social software'. It is an informal networks, conversational media and online diaries. For examples, blogs, wikis, RSS and podcasts. (Hobson, 2005)The media ecosystem has changed in 8 ways : -
- volume of information grows.
- the variety of information sources increases and the visibility of new creators is enhanced in the age of social media.
- the impact of people's use of time and attention
- the increase in the velocity of information
- the changing nature and availability of information venues
- the compelling vibrance of virtual environments
- the improved relevance of imformation results
- the participatory nature of information exchanges.
The information ecosystem used to be scarce, expensive, institutionally oriented and packaged for consumption. But apparently, it is now abundant, cheap, personally oriented and designed for participation.
(Ipri, 2010)
References:
Ipri, T 2010, Libraries and the new media ecosystem, Libraries and transliteracy, viewed on 10 November 2010, http://librariesandtransliteracy.wordpress.com/2010/06/02/libraries-and-the-new-media-ecosystem/
Hobson, N 2005, The new media ecosystem: Conversations, influence and you, Nevon, viewed on 10 November 2010, http://www.nevillehobson.com/pubfiles/downloads/051020_NewMedia_FEIEA.pdf
Sasson, R n.d, The benefits and advantages of ebooks, Success consciousness, viewed on 10 November 2010, http://successconsciousness.com/ebooks_benefits.htm
Know your privacy rights.
As a facebook user, we should know how to protect our privacy by adjusting the given privacy settings to prevent account from hacking, and to avoid information being accessed by the third party.
Here are the 10 Privacy Settings that facebook users should know: -
#1 remove yourself from facebook search results.
#2 remove yourself from google
#3 avoid the infamous video/photo tag mistake
#4 protect your photo album
#5 prevent stories such as relationship status from showing up in your friend's news feeds
#6 protect against published application stories
#7 make your contact information private
#8 avoid embarassing wall post
#9 keep your friendships private
#10 use your friend lists
(O'Neill, 2009)
In Malaysia, the Malaysian Parliament has recently passed the bill of personal data protection. It is now known as Personal data protection act 2010. However this act is only for personal data such as passport/identity card number, telephone number, photograph, fingerprint, DNA in respect of commercial transaction only. Social media networking such as Facebook and Twitter are not subjecting to the website. (Foong, 2010)
Social network like Facebook is really useful to drive traffic to another website. It's ethical to use social networking websites to spread the message to people who are interested provided you did not spam their page.
Here are some ethics in social network marketing :
- get involved in group that are related to your area, contribute, communicate and make friends that are genuinely interested in your business.
- try to avoid direct marketing platitudes when you begin to publish more content on the website
- don't overdue your titles try to lure clicks from visitors
- never use the contribution in social network websites to unfairly criticise competitors
- be aware of online copyright issues
(Bier, 2010)
References :
O'Neill, N 2009, 10 Privacy setting every facebook user should know, All facebook, viewed on 10 November 2010, http://www.allfacebook.com/facebook-privacy-2009-02
Foong, CL 2010, Personal data and the law, The Star online, viewed on 10 November 2010, http://www.thestar.com.my/columnists/story.asp?file=/2010/8/5/columnists/putiklada/6796369&sec=Putik%20Lada
Bier, C 2010, Ethics in social network marketing, Ezinemark.com, viewed on 10 November 2010, http://business.ezinemark.com/ethics-in-social-network-marketing-16c7aef674c.html
Twitter rules !
- has more than 105779710 registered users today
- 300000 new users signing up per day
- 180 million unique visitors every month
- 75% Twitter traffic comes from outside of twitter.com
- gets a total of 3 billion request a day via its API
- an average of 55million tweets a day
- Twitter's search engine receives around 600 million search queries per day
- 37% of the users tweet using phone
- employees of Twitter increased from 25 to 175
(Twitter user statistics revealed, 2010)
Thursday, November 11, 2010
Watch out when you blog.
According to Aristotle, ethic is the sum of values which enable the pursuit of happiness. Ethic is obviously important for publishing as well. Hence, here are a few ethical principles we should follow.
- the freedom to publish and the struggle against censorship in every form.
- fair agreements with the authors as unbalanced standard agreements that cannot be changed obviously lack fairness is another principle.
- instance respecting cultural and intellectual minorities who deserve their own publishing outlets (Krevelen, 2005)
References:
Peterman, M n.d., Blogging Etiquette, Buzzle.com, viewed on 12 November 2010, http://www.buzzle.com/articles/blogging-etiquette.html.
Law, E 2008, Defamation law in Malaysia, Laweddie.com, viewed on 12 November 2010, http://www.laweddie.com/wordpress/defamation-law-in-malaysia/.
Perezhilton.com overview, Website outlook, viewed on 12 November 2010, http://www.websiteoutlook.com/www.perezhilton.com
Krevelen, LV 2005, 'Truth and heresy: The ethics of publishing in the 21st century,' Publishing research quaterly, vol.20, no.4, pp35-40.
Friday, October 1, 2010
New forms of media publishing
The new social media had arisen millions of content producers, and these content producers or readers had suddenly achieved a new level of power until we could change the way countries were run with one major initiative.
YouTube is an online video community which allows million of people to discover, watch and shared the video that you have created. (About YouTube, n.d.) YouTube.com was founded by Steve Chen, Chad Hurley and Jawed Karim in February, 2005. It was created for their friends to share their dinner party video clips as it was too large to email. But apparently, it has now become as ubiquitous as the mobile phones in our society. (Facts About YouTube, n.d.)
Below is an example of how powerful YouTube is :
George Allen was so confident about his Senate seat at first, he was already starting to visit early GOP presidential primary states in anticipation of an expected 2008 bid for the GOP presidential nomination. However, he had been brought down because of the publicly stating a racial slur on film which spread through media outlet like YouTube. (Welcome to the Fifth Estate, 2010)
Reference :
Welcome to the fifth estate 2010, Slideshare, viewed 1 October 2010, http://www.slideshare.net/geoliv/welcome-to-the-fifth-estate
Facts about YouTube n.d., Online Schools, viewed 1 October 2010,
http://www.onlineschools.org/blog/youtube/
About YouTube n.d., YouTube, viewed 1 October 2010, http://www.youtube.com/t/about
What is good power point presentation?
i) match design to purpose - decide your what is your presentation is meant to be? is it for entertain purpose? persuade purpose? selling purpose? or whatnot.
ii) keep it simple - cut the clutter, no more than 2 font families were used, maximum one graphic image/chart is enough per slide.
iii) be consistent - go for the same color and fonts throughout and select same style graphic images. (Bear, n.d.)
So what is the purpose of creating a good powerpoint presentation? It is to grab viewer's attention, clearly communicate your presentation as well as stay in control ofyour presentation. (12 tips for creating better presentations, n.d.)
The above slides are not balance as the whole table should be on one page instead of seperating it into two. This caused unbalance. A page unbalance would probably jar the reader as the page filled with information followed by a page with only one column. (Reep, n.d.)
Besides, the presentation is not consistency. Consistency refers to presenting similar feature in similar style. (Reep, n.d.) The typeface which is the using the same style and size for headings or same kind of information should be applied. For example, the heading in figure 1.0 - The Differences and the heading in figure 3.0 - Introduction should be using the same font, size as well as style(bold/unbold).
However, one good thing about this presentation is graphic aids being created such as table and graphic images. It is essential in helping readers to understand more on the presented topic.
Reference :
Bear, HJ n.d, Before you create a Power Point presentation, About.com, viewed 29 September 2010, http://desktoppub.about.com/od/microsoft/bb/powerpointrules.htm.12 Tips for creating better presentations n.d, Microsoft.com, viewed 29 September 2010,
http://www.microsoft.com/atwork/skills/presentations.aspx.
Reep, DC n.d, 'Document design', Technical Writing, vol. 6, pp. 133-172.